Top-tier European soccer has never been richer. Primarily due to massive TV broadcast deals that makes top flight soccer now available all over the world, sponsors have realised that a shirt sponsorship deal with a popular team can potentially expose their brand to hundreds of millions of people worldwide who might otherwise never have heard of their product.

Only a decade or two ago, most European soccer clubs were sponsored by relatively small local and regional companies like breweries, restaurant chains and clothing companies looking to gain a market toe-hold among a specific league’s or team’s supporters. With the growth of Soccer as a global sporting favourite drawing enormous worldwide TV audiences, online casinos have invested heavily in sponsoring clubs across all of the European leagues.

 
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The History of Online Casino Soccer Team Sponsorship in Europe

Over the last decade and a half, at various times the current or former shirt sponsors of Manchester United, Real Madrid, Juventus, Bayern Munich, Anderlecht, Sevilla, Toulouse, Olympique de Marseille, FC Copenhagen, FC Midtjylland, AC Milan, Roma, Lazio, Sampdoria, and Napoli are or have been Online Casinos.

Online Casinos have also sponsored every stadium in the Portuguese first and second divisions and are key partners with major Portuguese teams Benfica, Sporting Lisbon, and FC Porto. Online Casinos tend to sign shorter term deals compared to many other commercial partnerships like breweries, but have featured heavily in all of the top European leagues to date.

Online Casinos on British Teams’ Shirts

Meanwhile on the British side, Scotland’s Celtic FC, Cardiff City, Fulham, Newcastle United, Sunderland, and West Bromwich Albion have been or are sponsored by Online Casinos.

In Canada, the popularity of the English Premier League (EPL) follows that of the rest of the world. The EPL stands out as the single most popular football league in the world in terms of a global audience, so it only stands to reason the biggest and most reputable online casinos are involved at the EPL level.

EPL’s West Ham United Sponsored by Betway

Westham Sponsored by Betway

The past few seasons have been quite successful for East London’s Claret and Blue. They managed to secure a European spot in the 2014/15 season, and have raised themselves off the floor of the EPL in the 2017-18 season and are set to maintain their place in the top flight. West Ham have moved from Upton Park Boleyn Ground Stadium and are now playing their home matches at the Olympic Stadium at Queen Elizabeth Olympic Park. It is no coincidence that this period of success started briefly after West Ham announced Online Casino, Betway, as its major shirt sponsor. The multi-million-pound deal has provided impetus to the club’s greatest commercial successes.

Betway Casino is an impressive example of how to create a one-stop shop for any, and all your gaming needs. The casino itself offers up a great gaming catalogue (online slots, poker, table and cards games, live dealer casino, bingo and scratch cards) from leading games’ developer Micro gaming. However, Betway doesn’t only offer casino games. You can also find an international poker room, a superb sports book for sports betting, a live bingo hall and an e-sports arcade where you can bet on different e-sports. In short, Betway should satisfy all your gaming needs and then some more that you don’t expect. A Welcome bonus up to CAD $1000 is an added bonus incentive for the budget-savvy player.

Stoke City’s Deal with Bet365

Cut from a Different Cloth

Stoke City have been sponsored by one of the largest Global Online Casinos – Bet365, ever since 2012. The connections between Stoke and Bet365 are very strong and becoming stronger as the current owner of Stoke City is also a major shareholder in Bet365. Bet365 have also acquired naming rights to Stoke’s Britannia Stadium, which has been renamed Bet365 Stadium. Bet365 have also undertaken a major stadium redevelopment at Stoke, with the stadium capacity now at more than 30 000 seats.

Bet365 Stadium

The Bet365 online sportsbook and casino began with humble beginnings back in 2001 and have risen to become one of the biggest online casinos and sportsbooks destination in the world today. Players from all over the world can enjoy first class online sports betting and casino gaming on their desktop computers or mobile devices.

Bet365 offers over 150 top slots games as well as popular progressive jackpot slot games, table games including roulette, blackjack, poker and baccarat, along with live dealer versions of these for players looking for a more realistic and interactive online casino gaming experience.

888 Casino Supports English Soccer

888 Sport

Meanwhile, 888 Casino is supporting the growth of English soccer from the ground up and is now the official sponsor of four English Championship Soccer (the old Division Two) clubs.

888’s ‘888sport’ brand appears on the official shirts of Birmingham City, Nottingham Forest, Brentford and Preston North End. 888 Casino also offer free travel for travelling away fans and supporters of all the four clubs for special games and league fixtures over holiday periods.

888 Casino is one of the biggest online gaming operators in the world, and offer an extensive games catalogue of some 100 casino games, including the latest NetEnt releases as well as their own games developed ‘in-house’. Besides some of the best casino games, 888 Casino also offer an international sports book, an acclaimed poker room and a Live Bingo Parlour.

Sports Betting for Canadians

Canadian online sportsbook casinos offer many great sports betting options on virtually every sport you can imagine. Specifically, they do an excellent job for Canadians with a full range of North American sports betting options available such as NHL, CFL, NFL, MLB and NBA. Why not try out one of our recommended sportsbooks (that also have excellent online casinos too for your gaming convenience) today like 888 Casino, Betway, and William Hill.

Good Luck & Good Gaming!